Joe Hatem's technical expertise and creative vision allows him to play many roles on the typographic stage. Born in Hammana, Lebanon, in 1961, Joe studied at the North Carolina State University, USA; Joe started his career life as a systems Engineer and then switched to sales in desktop publishing sytems industry. Joe got interested in developing Arabic fonts where he was faced with stiff competition. This drove him to extend his research methods and reach out to clients to solve their existing problems. Existing fonts at that time, lacked the calligraphic feel, which made Joe investigate further the causes and effects of this, and come up with the right solutions to tackle that. This is where he excelled.